According to statistics, 70% of 5 o’clock shoppers enter a store without a clue as to what to serve this night for dinner. Kraft suggests a new solution to help people at a loss by offering a variety of dinner recipes based on the Kraft Foods range through a great number of Kraft kiosks installed in suburban stores.
technology
On January 21, HP launched a crowd-sourced live event and video series ‘HP ePrint Live’ hosted by comedian Rob Riggle that was broadcast live on the web. The brand put viewers in control by allowing them to send ideas for skits via HP ePrint technology—they can simply email submissions for the cast to turn into a performance.
Esquire unveiled its latest use of augmented reality technology and further established its eye for innovation with two unique experiences that extend the magazine well beyond the printed page. It has joined forces with GoldRun to create two interactive adventures using ‘geo-tagging’ technology. For the first time ever, a magazine is using GPS technology to place a virtual image of a cover subject in a remote location. Esquire’s February cover model, Brooklyn Decker, can be ‘found’ in over 700 Barnes & Noble stores across the country.
In the unique ‘One Tonne Life’ project, launched January 19, the Lindells family of four will try to live within the limits of one tonne of carbon dioxide emissions per person per year. The project has been initiated by A-hus, Vattenfall and Volvo Cars, with ICA and Siemens being the project’s specialist industry partners. The family lives in a climate-smart wooden house, use an electric car and turn to advanced energy solutions, which are already available or will become available in the very near future.
Sony goes on impressing public with bold and creative initiatives, focused on the same theme ‘Make.Believe,’ which also serves as the brand’s slogan. The brand teamed up with the Paris-based agency RAPP to develop a new project, which was designed to highlight the possibilities of the compact digital Sony Cyber-shot DSC-HX5V camera. The creative team launched a project entitled ‘Panoramic Story’ to feature bright and stunning stills in a new engaging way.