MediaLAB Amsterdam has suggested a scent-based approach to improving postures. The development team have introduced the PosturAroma necklace for women that is supposed to inspire the female wearers to keep their backs straight. In addition to bringing the therapeutic benefit, the accessory can be used to help ladies feel safer in the street by improving their mood and self-esteem.
technology
Thanks to Samsung and the digital agency Cheil, now every Android user has a chance to take part in scientific medical researches of deceases like cancer or Alzheimer… while sleeping. To do that, they may download an alarm clock app “Power Sleep” that enables smartphones to “work” for a good cause by contributing its unused processing power to a cloud-based supercomputer that assists researchers in their calculations.
Adobe and the digital agency Razorfish have partnered to provide maximum comfort to the attendees to the annual music, film and interactive festival SXSW in Austin on March 7-16. Together they’ve created the accommodation- and bike-sharing project #UseMeLeaveMe. The initiative is an extension of Razorfish’s last year’s effort to address the lack of convenient transportation with the Tweeting Bikes, a City of Austin Bicycle program.
Traditionally, at the end of each year the research firm JWT Intelligence releases the list of Top 100 Things to Watch for the coming 12 months. While in 2013 the most trending topics were the rise of «appcessories,» peer-to-peer partnerships, detoxification and mindful living, in 2014 we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging.