Following a three way pitch, Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, has been appointed by PLUS supermarket chain in the Netherlands to create a positioning, design strategy and brand architecture that will work across its whole private label portfolio. The objectives are to create a look and feel for PLUS’s products that reflects the retailer’s brand values and delivers a brand in its own right for PLUS which does not follow ‘A’ brands.