Tic Tac, Ferrero’s mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called ‘Shake it Up’. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their routine.
Tic Tac
Tic Tac joined the promotional movement dedicated to this summer’s World Cup. Through its new campaign, launched on13 April, the brand encourages the consumers to introduce their own version of a favourite football jingle or a self-composed anthem. They are to shoot a video with their rendition to a micro-site www.shakesomenoise.co.uk.