The Japanese car maker is promoting both positiveness and green credentials of its eco-friendly hybrid car Prius Plug-in in the new inspirational UK campaign «Toyota Positive», developed by Saatchi & Saatchi London.
Toyota
Toyota New Zealand launched a stunning campaign, which promotes the all-new model 2013 Toyota Corolla Levin ZR with a strong emotional message. The brand is targeting all people who love cats and whose hearts just melt the very moment they hear the «purrr» sound. Visitors to the microsite can learn a story about a peach-coloured cat named Alloroc (Corolla backwards), who just fell in love with the model, and spends all its time either staring at the vehicle or travelling to the veterinary hospital in it. It is a story of tragic and eternal love of the cat, which spends all its nine lives to be closer to its beloved vehicle. In the end of the major spot, the cat’s paw emerges from a tiny grave, so the story of love apparently goes on.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
The international brand consultancy Interbrand has revealed the global companies with the most eco-oriented missions and achievements in its second annual Best Global Green Brands Report, based on consumer research and performance data provided by Deloitte (data based upon publicly available information). On the dedicated page, one may find the list with a description of eco policy as well as the link to the description of environmental policy on the companies’ websites, related articles as interviews with brand leaders to get an insight into the modern eco-minded approaches and visions.