The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Keep your eyes peeled this summer for the “super” undertones in all types of communication. As multi-tasking becomes a permanent and ubiquitous part of the new life experience, marketers are following suit with products that likewise do more in an effort to help us be more.
The article is written by Douglas Kaufman, Head of Communication at Cocoon Group
Over the course of the past few years, CEE beer brands have had to deal with many dramatic adjustments. We’ve seen changes to product, business, and market behavior across the region. Changing habits or legislation drove some of these changes, while brewers themselves implemented others.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Having emerged this week from the coldest May for 100 years, the sun has burst through at last and there’s a collective spring in the step of the folks here in Fitzrovia. I never cease to be amazed by the power of nature and its effects on the human psyche. When we experience nature at its best, it magically frees our spirit. Our senses are triggered, we feel more alive, we feel good. But why? And how can we find ways to tap into nature even when the sun doesn’t shine?
The article is written by Jamey Wagner, Creative Director and Steve Leder, Associate Creative Director at Interbrand, USA
Reflecting busy consumers’ demands for convenience in today’s fast-paced world, some food brands are offering the nutritional benefits of solids in liquid form. Take, for instance, V8, the original drinkable food, applesauce in pouches with pour spouts, Fruit2Day’s “new way to eat fruit,” and yogurt’s evolution from Go-Gurt to a full-blown frenzy of drinkable options.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Feeling under pressure? Caught up in a frenzy of non-stop socialising on Facebook, Twitter and Yammer? Constantly being bombarded by brand extroverts making the most of their newfound ‘transmedia’ opportunities? These days, it’s almost impossible to escape the various digital demands of ‘your community’ or the intrusive molestations of brands. It’s at times like this I long for Icelandic singer-songwriter Björk’s calming lyrics, ‘It’s, oh, so quiet shh, shh. It’s, oh, so still shh, shh. You’re all alone shh, shh. And so peaceful….’
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging. We are bombarded with the faces and signatures of famous designers, artists and/or lifestyle gurus in every aisle of every mainstream big box retailer.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Those who’ve been around the block a few times, readily admit that for any industry to remain vibrant, it needs to bring in new talent. It’s what refreshes the gene pool, and without it, progress eventually stalls. Past experience also tells us that it’s when an industry is facing its toughest challenges that it needs to refresh its gene pool the most—no new-bloods, no refreshment.
Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA, San Francisco
There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in the new year that can inspire brands and businesses to move and progress themselves forward, as well.