PepsiCo taps a fashion designer and uses high-end apparel to promote its new product in the UK. To support the UK launch of Trop50 from its Tropicana line, the company has teamed up with London designer Richard Nicoll, who created a vibrant orange limited-edition dress with a floral print—only 50 of them were made.
Tropicana
PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to Europe. The initiative is aimed at discovering emerging and innovative small media and technology companies, which can introduce small, but very positive changes to the industry working side by side with PepsiCo experts developing projects for the Pepsi-Cola, Walkers Snacks, Tropicana and Quaker brands.
Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by DDB UK. In its new range of drinks the brand blends orange juice with other fruits and berries to create a completely unique taste.