Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by DDB UK. In its new range of drinks the brand blends orange juice with other fruits and berries to create a completely unique taste.

Image Courtesy: Campaignlive.co.uk

The new Orange Creations line includes three varieties (Orange & Watermelon, Orange & Passionfruit, and Orange & Lime) and is supported by a series of simple prints launched this week and featuring a weird two-in-one fruit, like that orange with watermelon content above. Welcome the era of fruits with splitted personality!