Heineken becomes a title hero of the first episode of the new European season of Mega Factories, the series of documentaries broadcast on the National Geographic Channel. Mega Factories Heineken TV documentary will be aired in the Netherlands, Belgium, Luxembourg, Sweden and Denmark on Thursday, March 24; in Turkey on March 25 and in France on March 26.
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Propel is re-positioning itself as Propel Zero, adage.com reports. The Pepsi-owned mark that was previously part of Gatorade lineup targeting athletes, is now turning into a brand for successful, energetic and proactive people who are particular about their health. To learn more about the new face of Propel, please visit its website at www.propelzero.com.
What is success? Nokia teamed up with Wieden + Kennedy Amsterdam to answer this tricky question in its latest global campaign, promoting smartphone E7. The brand is encouraging consumers to look at their life from a new point of view and decide what real success means to them—is it just about money they make or something really priceless, like friendship, happiness and those little sunny moments of life. The global multiplatform campaign revolving around tagline ‘Success is what you make it’ includes digital promotion, prints and 15-, 30-, 45- and 60-second TV-commercials, which feature a variety of E7 users from all around the globe.
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum® ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.
As reported previously, in 2010, Reebok launched global campaign in support of its two products—EasyTone and ZigTech shoes. According to adage.com, last year, the sportswear brand tripled its investment in advertising and spent $75.7 million in the U.S. solely, with $38 million being spent on ZigTech and $31 million on EasyTone campaign.
Starbucks is continuing the activity dedicated to its 40th anniversary by introducing new offerings and designs as well as announcing upcoming events revolving around the big date. Yesterday, March 8, Popsop reported on the launch of the new logo of the brand and previewed a range of volunteering projects slated for April, and now the new Starbucks eco-store design, unveiled in Knightsbridge (London), gets into the spotlight.