Powerade, the brand owned by Coca-Cola, has launched a new campaign featuring UK paralympic athlete Richard Whitehead to promote the improved formula of its ION4. The campaign is part of the bigger advertising platform taglined ‘Keep on Sweating’ that showcases the famous athletes.
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The theme of reuniting people with their loved ones has been successfully employed by a number of brands, including Baileys with its ‘Bring You Home’ project and Nivea’s New Year’s Eve promotion, to name a few. Now, the concept has become the basis for a series of Cadbury’s promotions: while bringing together the nation through the Spots v Stripes campaign in the U.K., the chocolate brand is also reconnecting Aussie families in the new promotional program dubbed ‘The Cadbury Catch Up,’ developed by the Saatchi & Saatchi agency and launched on February, 13.
Today, February 15, Stella Artois introduced the latest episode in the campaign for its premium 4% triple-filtered smooth lager produced by Mother London Agency. The whole series of video ads takes the viewer back into the 60’s to the sun-lit French Riviera and sees the title characters—attractive young men played by different actors—going through a number of changes in one episode, to eventually make an outstanding appearance in the eyes of a lady and order a glass of Stella Artois 4.
The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.