Bic Spots Capitalize on Desires

With a flash of desired information, Bic gets viewers attention in a big way. In a recent campaign for stationary (as well as lighters and shavers) manufacturer, created by BorghiErh/Lowe of Brazil, the point is made in three television commercials that you should always have one of their pens available at all times.

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Corona Brings Hispanics to Their Roots

Another ‘refresh’ campaign has been recently developed to promote one of the global brands in the US. This time, it has nothing to do with Pepsi and social causes —the new project is promoting the Corona Extra Mexican beer and reminding the Hispanic residents of the U.S.A. of their great roots.

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A New Approach for AT&T is about Possibilities

In a re-branding effort, AT&T has launched a new and optimistic advertising campaign “Rethink possible” positioning themselves as a company moving forward.

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Honda Has Two New Campaigns

In conjunction with with the running of the 94th Indianapolis 500® last month, Honda launched two new campaigns. The two commercials, both developed by RPA of Santa Monica, focus on Honda’s involvement and commitment to racing.

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Kit Kat Crosses Fingers for the British Football Team

Kit Kat is encouraging sport fans to cross fingers for their favourite team (it would better be the English one) to win the World Cup, which kicks off today. The Nestlé’s brand has launched a new mini-section on its corporate website and released a spot dedicated to the future victory of the red and white team in the tournament.

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Cadbury Flake Does It with Dance

Cadbury has done it again creating beauty in advertising and this time with interpretive dance. Cadbury Flake, the British chocolate brand famous for its Flake Girls indulging in sensual moments of pleasure has launched a television commercial campaign which debuted on June 8th called “Unfold”.

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Volkswagen is Going for a Sunday Drive

Volkswagen turns back the dial of time in their new advertising campaign and asks «What Happened to the Sunday Drive?»

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Sapporo Japanese Beer — Legendary Biru Commercial

Via Dentsu Canada, Sons and Daughters and Crush partnered to create a lavish journey though Japan’s rich cultural heritage that reveals the brewing process behind Sapporo beer.

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McDonald’s Is to Release a 2010 FIFA World Cup British Ad

McDonald’s, the biggest fast-food chain in the world and an official sponsor of the 2010 World Cup, is to launch its football commercial designed just for the England, Scotland and Wales consumers. The release of the new spot, which is revolving around the “Just passing by” ode again and continues last year’s “Favourites” campaign, is slated for June 5.

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