Coca-Cola has launched two new commercials to support one of its drinks, Coke Zero. The key idea of the spots is that if Coke can do something extraordinary (like having the same taste with no calories at all), then it’s not that hard for scientists to invent a time-travel machine or push the cloning projects.
TV commercial
A month ago, on January 31 the world first heard the song by Akon and Keri Hilson, which became the anthem of the football campaign launched by Pepsi. From the Grammy Awards the single «Oh, Africa» stepped onto the digital ground and just recently the brand has released a commercial with the song as a soundtrack.
The makeover shows always attract audience. Is it the same with adverts of the kind? Definitely, yes. IKEA is launching a campaign called «Ikea Kitchen Squad» about house renovation and yesterday aired the first 60-sec advert at British Channel 4. In the 45-second online teaser the unit of interior experts update the kitchen with the help of IKEA furniture. The project was developed by ad agency Beattie McGuinness Bungay.
The Swedish studio Acne Films has created fabulous spots dedicated to one of the most popular alcohol brands in the world. The hilarious videos “Black” and “White” are about Absolut Vodka. They are made in refined and artistic way, and considering that Absolute is a well-known supporter of art and loves being involved into creative projects, the visual work is just in style of the brand.