Pepsi gives viewers an opportunity to experience The X Factor in a new way, via social TV platforms. This week the company that runs the ‘Music Icons’ ad during the TV show launches two platforms—Pepsi Pulse and Pepsi Sound Off—where the TV show fans can interact with each other and the show.
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Building on the terrific success of reality show ‘Bud United: Bud House’ that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled ‘Bud United: The Big Time’. This is a next-gen project launched in course of the Bad United experiental platform. The latest endeavor of the beer brand is all about getting little people hit the big time. The casting is now performed through the brand-operated pages on social media, including Facebook and Renren.
Beginning March 31, the Coca-Cola Perfect Harmony collaboration invites American Idol fans to help write a new song for Coca-Cola that will be performed during the show’s season finale May 25 at 8/7c on FOX. Fans can visit www.AmericanIdol.com where they can listen to the opening segment of a song penned by multiplatinum singer-songwriter Taio Cruz.
Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling. Levi’s announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.