On March 8, Nissan is rolling out a competition for several musical bands in course of its Nissan Juke Rocks campaign featuring Nissan Juke—a car for urban youth.

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This is a competition between a number of musical bands each tasked with a special assignment. Each of the band was presented with a car for a week and was tasked with some assignemnt, like shooting a musical video, performing at fan’s houses, etc. The participants of the project include French pop group Pony Pony Run Run, Spain’s The Pinker Tones, Bakkushan from Germany, and Italian DJ duo The Visitors Attak.

The campaign was commissioned to Somethin’ Else, whose professionals are to produce 6 10-minute episodes and interviews with the participating bands to be further featured on Nissan Juke Rocks YouTube channel.

The executive producer of the project Ian Sharpe said: «We are delighted to be a part of the Nissan Juke Rocks campaign. Our expertise in creating ad-funded, multi-platform projects meant we were ideally placed to meet the demands of the Nissan Juke Rocks campaign, in providing fun and quirky online content for music fans across Europe.»