For Super Bowl XLVII, Coca-Cola is launching “a game in the game.” The soft drinks giant, which won the hearts of the US audience with its 2012 Polar Bowl (one of the most talked about campaigns of the event), this year decided to focus on the spirit of rivalry and chase. The brand has launched a multimedia campaign, which engages fans with a 60-second spot titled «Mirage» and a dedicated website, allowing to vote and decide which 30-second spot will launch right after the game, slated for February 3.
TV
MINI launches latest international campaign dubbed “Design with Bite” to reveal the playful, adventurous nature of its new car— its 7th model, MINI Paceman described as “the world’s first Sports Activity Coupé in the premium compact segment” (the new niche for MINI). The new promotion, which includes TV videos, prints, web special and social media elements (to be launched in late February), invites audience to explore the bold nature of this small and smart urban vehicle.
These days at CES, the world’s largest tradeshow for consumer technology, one may see the tomorrow of the domestic appliances, home entertainment, computer and phone devices and much more. The biggest ground-breaking innovation in the field of home entertainment is probably the new generation of OLED TVs—curved and super-thin, with deeper, richer colors and stunning contrast,—unveiled by two rivals, Samsung Electronics Co and LG Electronics.
Despite predictions that digital age would ‘kill’ TV, most consumers in the developed countries (particularly, in the U.S.) are watching TV more than ever, while laptops, tablets and mobiles, so-called «second» or «third screens», even enrich TV viewing experience. As the latest Nielsen’s report reveals, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, and 40%do so daily. More specifically, 41% use a tablet while watching TV daily, and 39% use a smartphone.