Coca-Cola is releasing slimline 250ml cans across the MyCoke trilogy, Coca-Cola, Diet Coke and Coca-Cola Zero, as part of the company’s commitment to offer healthier soda choices.
UK
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland. The new effort by Mother is revolving around the idea that any small apartment can be turned into a comfortable and functional space with the help of bright furnishing solutions and wisely designed products from the Swedish retailer.
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people. The vodka brand, English music producer DJ Fresh and neurotechnology expert Julien Castet have teamed up to let three physically disabled music fans compose a track with their brain only, and without any regular musical sound-making devices.
The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.