Beefeater Gin is inviting emerging illustrators from the UK to write a new chapter in the brand’s visual history by creating the next Beefeater 24 limited edition pack.
UK
Tate Britain and British Petroleum have organized another British Art exhibition in London. The display, available to the public free of charge, comprises of about 500 masterpieces created by major and less familiar British artists at different times within the past five centuries up to the modern times.
In early spring, adidas unveiled a digital archive of its iconic products and marketing content, highlighting the brand’s past achievements in the sportswear industry. Now, the brand continues the effort with the launch of the “adidas lab,” which comes as the first in a series of events to celebrate the adidas’s future through its innovative gear.
Google is spreading the word about its Global Impact Challenge in the UK with the launch of a new campaign by adam&eve DDB, which shows that a simple click can make a difference. The effort is designed to attract the audience to the dedicated website, where they can vote for UK not-for-profits and their ways to revolutionize the world.
The Fresher for Longer campaign, launched in the UK earlier this spring, raises awareness of how packaging can help reduce household food waste. The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland. The brand is inviting consumers to share some joy with their family and friends this summer by buying them Coca-Cola, Diet Coke and Coke Zero bottles, with their names on the label.