The Body Shop has a new celebrity in its team of ambassadors. The new face of the cosmetics brand is celebrated British singer Leona Lewis, who has seven Brit Awards and three Grammy Awards nominations. As the new brand activist, Leona will be spreading awareness of the cruelty-free cosmetics philosophy adopted by The Body Shop and realized through its fair-trade, ethically sourced and 100% plant-based ranges. Plus, the signer has collaborated with the brand to produce a new make-up and fragrance collection. Being a vegetarian and animal rights activist herself, Leona Lewis is a perfect fit for the new partnership.
UK
The latest research by Kantar Media TGI argues the effectiveness of low-price messages in winning the UK consumers. According to the study, price and savings are driving the purchase decision of less than a quarter of shoppers in the country, while the rest of consumers get motivated by an array of other factors.
The British telecom company O2 has tapped street artist Slinkachu to create three impressive artworks in order to promote the 20 Years of War Child exhibition, supported by O2. The pieces, which reflect the creator’s signature «little people» approach, are developed to raise awareness of the War Child charity’s missions and celebrate its 20th anniversary. The international charity unites artists and musicians, who contribute to the cause by raising funds to tackle problems of children living in war-torn countries.
Burberry has introduced another tech innovation to the world of fashion. To showcase the Burberry Prorsum Autumn/Winter 2013 collection, the brand has reportedly developed its own technology (although, referred to as RFID technology at the official website) to enable “Smart Personalisation” service to let tech-savvy fashionistas order custom-made bags and outerwear with engraved nameplates on them right from the catwalk. The service is available for two weeks until March 3.