This week has been very fruitful in terms of package design projects released by some leading UK and US studios.
UK
More than a half (59% —against 58.3% in 2011) of the UK design and digital agency staff intend to change their job in 2013, and overall, feel less confident and more disappointed. Continuing the trend of the previous year’s gloomy findings, the annual report by Fairley & Associates, Gabriele Skelton and On Pointe Marketing again proves that the future of small firms in the UK, and the design industry on the whole, looks dim.
Guinness has released a new commercial as part of its ongoing “Made of More” campaign, which encourages consumers to reveal their talents, boldness and desire to achieve new heights, doing more to become more. The first ad unveiled during the promotion, which is rolling out in GB and Ireland, is “Cloud” (it was released back in fall 2012) and the latest one is “Clock”—it aired on January 18 on the digital platform and arrives in cinemas and on TV on January 24.