Hot on the heels of Aesop’s rebrand for Project D London, the brand storytellers have continued working with one of its founders, Tabitha Somerset Webb, and refreshed look and feel as well as website design of her another fashion brand Tabitha of London.
UK
Pernod Ricard’s luxurious whisky Chivas Regal 12 YO launches a new creative initiative— the annual collaborations with famous people of art and craft aimed to create limited-edition series of packaging inspired by gentlemen style, masculinity and craftsmanship called ‘Made for Gentlemen’. The brand has debuted the first collaboration of this kind with British luxury shoe designer Tim Little, the owner and creative director of a male shoe brand Grenson, who designed a collectible tin featuring a stylish deconstruction of classic English leather shoes.
Starbucks wants to make coffee available everywhere, at any spot and any time a consumer wants it. Following the launch of home coffee-making machines in spring 2012, the brand is about to introduce its vending machines in the UK to enable passers-by to buy their favourite coffee right in the street, while walking to work, being in the office or filling up a car at the gas station.
Covent Garden Soup Co. is unveiling the new packaging for its iconic chilled soup range later this month. The brand has gone an overhaul for the third time over ten years, now with the help of London-based branding and design expert BrandOpus. Previous two redesigns were developed by Reach back in 2002 and later by Ziggurat Brands.