Hot on the heels of Aesop’s rebrand for Project D London, the brand storytellers have continued working with one of its founders, Tabitha Somerset Webb, and refreshed look and feel as well as website design of her another fashion brand Tabitha of London.

It is a bags and accessories brand, established in 2003, which appeals to hardworking, hard playing professional girls with a lust for life. Tabitha’s new look reflects Somerset Webb’s fun loving, high energy personality and is very much in keeping with the rock chick meets glamour puss styling of her bags and accessories.

“Tabitha is not about blending in with the dull minimalism of high fashion brands, it’s about embracing eclecticism” , says Aesop executive creative director Martin Grimer. “We wanted Tabitha’s new identity to look as effortlessly cool as her bags–devil may care backed with wonderful craft”.

Photo: Tabitha’s new logo and website