This summer, Stella Artois is promoting its cider with a pinch of French atmosphere and reference to one of the most stylish game, bowles. On the Stella Artois UK Facebook page, the brand has kicked off a new sweepstakes, inviting its fans to win a limited edition boules kit (C’est boules. Not bowls) for great night out with friends. The competition, which is open for the UK residents, is running through the end of summer, the submission period closes on August 31.