This summer, Stella Artois is promoting its cider with a pinch of French atmosphere and reference to one of the most stylish game, bowles. On the Stella Artois UK Facebook page, the brand has kicked off a new sweepstakes, inviting its fans to win a limited edition boules kit (C’est boules. Not bowls) for great night out with friends. The competition, which is open for the UK residents, is running through the end of summer, the submission period closes on August 31.

Photo: A snapshot from the C’est boules. Not bowls promotion on Facebook, www.facebook.com/stellaartoisuk

“Le President presents you with the opportunity to win kit for your summer activities. Refined, relaxing and delightfully continental, boules is a most social of activities, best enjoyed with a Stella Artois Cidre served lovingly over ice,” says the brand. Stella Artois also encourages its fans to invite their friends, since for every new friend who joins in a user gets an additional chance in the sweepstakes.

The brand, which is a real cinema addict and is committed to spreading this passion to wider audience, has announced the launch of the bursary scheme, which will be implemented in partnership with Picturehouse Cinemas to support a series of film events, including Q&A sessions, film premieres and previews, over the coming six months. The lager brand will be giving tickets away at the Stella Artois UK Facebook page as well as the Stella Artois Cannes Cinema Club.