Honda makes curiosity a new theme of its new promotion, which has been created to support the auto brand’s carmaker’s sponsorship of documentaries on the U.K.’s Channel 4. The cars manufacturer has teamed up with Wieden+Kennedy London for a series of simple but impressive spots, which are revolving around things around us that inspired many of Honda’s engineering and design solutions in both vehicle and motorbike lines and lawn & garden ranges.
UK
When you buy kitchen furniture, you want it be super durable and indestructible, but the cooking and dining section seem to be the most aggressive space in the house. IKEA provides 25-year guarantee to its furniture and shows that it can resist most damages, even those made during parties. On its UK website, the manufacturer created an interactive demonstration of what this furniture can bear.
As part of the biggest ever marketing push for the premium import Birra Moretti, Aesop, the brand storytelling agency, has created the campaign, which centres around The Moretti Table and encapsulates the authentic Italian approach to three of life’s great but simple pleasures: great food, great company and great beer.
P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.