Reebok has partnered with CrossFit, a developer of multifunctional fitness programs to set a new Guinness World Record by creating the biggest 3D painting in the world. To do it, street artists ‘3D Joe & Max’ have turned part of London’s Canary Wharf quayside into the longest and largest 3D artwork.
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The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old Spice’s hilarious promotion ‘The man your man could smell like’. But this theme is still not exhausted (and doesn’t seem to be in the coming centuries). In its latest multiplatform ‘Yes you can’ campaign, developed by Dare, Diageo GB alo uses it, promoting the Premix range by demonstrating how fun it is to mix things up—at least the protagonist, wearing long hair and mustaches, and his friends can multitask easily.
Integrated brand design agency Blue Marlin is proud to have created powerful branding for a cause close to its heart—an initiative to help get ex-servicemen and women back into the civilian workforce, which launches today, Veterans Day. Hire A Veteran is the brainchild of Viacom’s Spike TV, a Top 10 network with men 18-49, which is determined to help real life heroes find work and to promote the businesses that hire them.
Mercedes-Benz, an automaker that celebrates its 125 anniversary this year, has launched a new ad campaign in the United Kingdom. The four-week campaign created by Abbot Mead Vickers BBDO is aiming to reach youth audience. It features a fictional character called Marie who finds herself trapped driving a Mercedes-Benz C63 AMG Coupe model in Google Maps’ Streetview.
ABSOLUT gives people an opportunity to create their own individual artwork through personal visual expression, using their bodies as the paintbrushes with the bottle serving as their canvas. Within its ABSOLUT Blank Live initiative, curated by acclaimed video director Saam Farahmand, Londoners and guests can join the project.