Design agency ButterflyCannon have created a limited edition festive pack for Glenmorangie Original, to be sold internationally in the UK, Germany, Sweden and Australia from October 2011.
UK
As it turns out, 2011 is a year of milestone anniversaries for a number of global brands—Coca-Cola celebrated its 125th anniversary in May, Mercedes-Benz marked 125 years after the first automobile was invented, Starbucks turned 40 and Perrier-Jouët celebrated its 200th birthday with a glamorous edition. For Wrigley, the iconic chewing gum company, a subsidiary of Mars, this year is also very important—a century ago, on October 19, 1911 the genuinely American company, which was founded in Chicago in 1891, opened its office in London, selling its gum product in a chemists shop. Then, 100 years ago, its capital was just £2,000, and now it grew dramatically, since “more than 90% of the gum chewed by Britons is made by the company, says Mars Inc..
Brand development agency Anthem Worldwide, part of Schawk, Inc., have undertaken a major brand refresh for Unilever’s Russian dressings brand, Calvé, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces. Anthem’s Dutch (Hilversum, NL) and UK offices have worked closely with Unilever to develop the positioning, identity, brand guidelines and packaging for the brand, which also informs Calvé’s communications strategy going forward.
Yell announces the appointment of Jenny Ashmore to the new role of Group Chief Marketing Officer (CMO). In this capacity, Jenny will take responsibility for Yell’s global marketing strategy and oversee its execution throughout the Group’s operations in the UK, US, Spain and Latin America. Yell is also announcing that it has partnered with Landor Associates to undertake a comprehensive evaluation of the Group’s brand portfolio.
In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are designed to make enjoying delicious Choc on Choc a even more creative experience. With the same gifting appeal as the core range, Our Choc on Choc House and the Choc on Choc Painting Kit extend the brand appeal beyond adult fans to children too.