Nokia unveils the freshest solution that turns charging on the go (literally) into a reality using wearable technology. The piece—charging trousers—was developed by British fashion designer A. Sauvage based on the new Nokia DC-50 wireless charging plate for Lumia smartphones.
UK
Virgin Media is promoting a new package of technology services named “Big Kahuna” with a series of physical experiments revolving around blasts. For the experiments as part of the “Make It Big” effort, they take everyday things and put them in the conditions where these objects explode, to a total enjoyment of the audience.
A team of business giants—Unilever, John Lewis and the UK’s largest mobile and Internet provider EE to name a few—have launched a competition that calls creative tech minds to submit their «Internet of Things» (IoT) ideas. The £1m Launchpad competition is launched in partnership with Tech City UK, the Technology Strategy Board (TSB) and Cambridge Wireless, and is open to early-stage UK startups.
M&C Saatchi has created a lovely vibrant campaign for Transport for London, centering on the upcoming Tour de France cycle race in London, slated for July 7. The campaign that encompasses outdoor, press, digital and radio promotes the event and, which is yet more important for the Londoners, tells about the free routes on the day of the competition.
Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The «anti-action» follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.