A battle for customers’ love and wallets between global stalwart brands and nimble tech-savvy challengers gets a new spin: the latter arrange funding programs for the former to fuel innovation culture in their organizations and get a fresher vision. Instead, startups get access to knowledge, financial support and customer base of global corporations: a win-win situation.
Unilever
A team of business giants—Unilever, John Lewis and the UK’s largest mobile and Internet provider EE to name a few—have launched a competition that calls creative tech minds to submit their «Internet of Things» (IoT) ideas. The £1m Launchpad competition is launched in partnership with Tech City UK, the Technology Strategy Board (TSB) and Cambridge Wireless, and is open to early-stage UK startups.
Dove has conducted a new awesome psychological experiment themed around how women perceive their natural beauty. The effort that follows the award-winning piece Beauty Sketches was inspired by a study, which showed that 80% of women feel anxious about their appearance. The Dove: Patches groundbreaking experiment is demonstrating that the beauty is already within us, and it can be “activated” with just one thing—our desire to feel beautiful.