Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.

Lipton has tapped American actress Kat Dennings for a series of online ads highlighting the black tea’s recharging power in a light-hearted humorous way. The new ‘Brighten Your Day with Lipton Tea’ spots sync with the brand’s campaign “Drink Positive” launched in the country earlier this year to promote the brand’s iconic black tea to young adults.

Unilever’s AXE is taking on Procter & Gamble’s Gillette with a release of a new razor in the US. The brand, which is known for its range of body wash products and deodorants for male consumers, has teamed up with Energizer to introduce the AXE razor, which turns to be the new version of Schick’s value-priced Hydro 3 model. The product comes in clack packaging design just in the brand’s style and visual approach—it is available on Walmart.com, shipping starts on February 15.

Following the example of Red Bull and Virgin, which are definitely in love with space, AXE (Lynx) launches its own space-related initiative. The brand is providing its fans from around the globe with a hilarious once-in-a-lifetime opportunity to win a trip on board of the Lynx suborbital spacecraft. While previously the brand used to focus on the controversial theme of male-female relationship, now it goes big and serious. The AXE Apollo project has become the biggest and most ambitious initiative of the brand’s 30-year history.

AXE (Lynx) is well-known for its controversial campaigns, touching on the most personal themes, primarily about man-woman relationship. A few days ago, the brand has launched a nice poster in Hong Kong claiming that Lynx can turn a lesbian into a straight girl with just a few blasts of the body spray onto a male’s body. The promotion developed by BBH Asia Pacific in Singapore for the Hong Kong market builds on the announcement made by real-estate tycoon Cecil Chao, who offers HK $500 million dollars ($65 million US) to a guy who will turn his lesbian daughter Gigi into a straight gal.