Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.
Unilever
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut of an original film series by Karl Lagerfeld, starring Rachel Bilson, marking the U.S. introduction of Magnum® ice cream. Simultaneous to the exclusive premiere at the Tribeca Film Festival, the lead film will be released to viewers around the world on Magnum’s Facebook page.
DOVE Men+Care invited three NCAA celebrities to share their life-stories as part of the brand’s ‘Journey to Comfort’ project—the video series, launched in summer 2010, in which sport stars reveal their personal milestones that shaped their own identity and helped feel comfortable in their skin, both on the field or court and off it. Basketball legend Earvin ‘Magic’ Johnson, Georgetown Head Coach John Thompson III and Duke point guard Bobby Hurley joined the roster of other celebrated sports stars, including Albert Pujols, Andy Pettitte, Drew Brees and Joe Girardi, who shared their childhood, married lives and career memories last year.
AXE Brazil teamed up with the BBH agency to present a new provocative commercial just in its usual teasing and tongue-in-cheek style. Now, the story is centered on the divine creatures of the universe who come down to earth and turn into mortal ones just because of AXE Excite (and the guy wearing it). The fragrance can make you forget the rules and commitments, because even heaven can’t resist the temptation when smells this alluring scent.
Which brand explores the world’s manliest rituals, battles early perspiration, encourages consumers to take shower together to save more water and run a marathon in underwear? Of course, it is AXE, which is shocking the public with its original campaigns, all revolving around sexuality and men’s myths. Surprisingly enough, the new campaign launched by the brand has stepped aside from the paved trail and is all about adventures and aliens.