Unilever’s Dove is running a new social campaign asking women ‘Who Inspired You?’ and focusing on beauty as a reliable source of confidence.
Unilever
Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take action to keep the global rise in temperatures below two degrees Celsius. The initiative was launched in cities across the world by members of the Corporate Leaders’ Network for Climate Action (CLN).
Live your life to the fullest, live your life fast. According to the Maya predictions, the world will come to the end in 2012 and we have just one year to experience all the outrageous things that are not on the list of things we usually do. Lynx (AXE) has launched a campaign, developed Droga5 and dubbed Lynx Fast Life in Australia to inspire people across the country and on other continents as well to take a risk and try something new in your life—at least, digitally.
AXE would lose its unique style if it decided to turn respectable and stop balancing on the edge of decency. And that’s why it’s not going to change its style at all. The brand, well-known for its controversial campaigns revolving around sex-related themes, released a bunch of short ironical spots, which offer another approach to discussing the embarrassing topics. The vignettes, which were uploaded to the AXE Canada official YouTube-channel, appear in the top section on the AXE Channel website for male consumers, which provides them with valuable tips on a very wide range of topics and humorous content.
As part of its inaugural participation in the first Core77 Design Awards, promoted by one of the world’s most important and influential websites for graphic design, Casa Rex has been selected as a winner in the ‘Professional Notable’ category. This was for the packaging design developed for the new range of powder detergents, Skip Perfect Black/ Perfect White, for Unilever Argentina.
To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry in the USA. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.