Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets. The service called UT Me allows anyone in Japan to create a print on the go, using a special app for iOS and Android devices and fingers only. No special artistic or tech skills are required—everything is quite simple and somewhat naïve.
Uniqlo
The Japanese apparel brand UNIQLO has teamed up with Pharrell Williams, a U.S. musical and fashion designer, to create a line of limited-edition “i am OTHER” T-shirts. The brand says that the concept for the collection is based on the celebrity’s shared philosophy of a creative way of life, based on art, music, apparel, film, TV, technology and multimedia. The collection got its name from Pharrell’s multimedia creative enterprise.
UNIQLO has released a cooking app for iPad and iPhone that matches outfit, food and music. For the “UNIQLO RECIPE” project the brand has tapped 6 emerging chefs from USA, three men and three women, to develop original and simple dishes inspired by the label’s LifeWear ethos, “Clothes for a better life, for everyone, every day.”
Uniqlo is launching Uniqlo HairDo, an unexpected addition to the lookbook of the 2013 Fall & Winter collection—the Japanese clothing brand is unveiling simple hairstyles that will best fit the new items of the brand. All of the hairdos are DIY (“do-it-yourself”), and the brand is explaining how to create each of them with a step-by-step tutorial.
UNIQLO is rolling off a new cross-platform advertising campaign to spread the word about the launch of two new stores of the brand in the USA. The latest marketing effort dubbed «The Faces of the People» features celebrities from all the fields, who embody the light, casual and playful nature of the apparel label. The new campaign stars both well-known human faces and Maru, beloved YouTube cat sensation from Japan, which got featured in a in a new online game, “UNIQLO Lucky Cube with Maru”, which offers users a chance to win nice prizes from the brand.