USA

Virgin America has filmed a musical about on-board safety guidelines

Virgin America has revealed the airline safety regulations in an action-packed video, full of dance moves and singing. The 5-minutes clip illustrates the key rules of onboard culture in the way that would engage and entertain anyone. The company is also calling the U.S. audience to show off their own best moves for a chance to get featured in the 2014 choreographic video tutorial.

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‘Mamming’ not a new ‘planking’: funny pictures remind women of breast cancer prevention

The Internet is now being swiped by a new posing virus, mamming, that has been created with a purpose. This is a movement in social media aimed to raise awareness about breast cancer and motivate women across the globe to see a doctor until it’s not too late. The activation engages women, men, kids and even animals who pose with their busts put on different objects, ranging from tables to street signs.

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P&G adds more style into the laundry category through collaboration with fashion experts, including Giles Deacon

Procter & Gamble strikes a partnership with global and national designers in a bid to jazz up the Fabric Care category that includes Tide, Downy, Gain and Bounce. The company states that the move is aimed at “exploring the future of fabrics and the science behind the beauty and care of clothes.” As part of the initiative, P&G partners with British fashion designer Giles Deacon, fabric and textiles show and trends observer Première Vision, and the Council of Fashion Designers of America.

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Absolut Chicago gets a cityscape-inspired design by a member of the Threadless community

In early 2013, Absolut teamed up with Threadless users for a crowdsourcing contest to develop a new limited-edition bottle for the latest city-inspired flavor, Absolut Chicago. Now, the brand is unveiling the results of the collaboration—an artwork created by Ross Bruggink, 26, reflects the city’s architecture and culture symbols that make Chicago a modern classic.

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American kids will get books instead of toys with McDonald’s Happy Meal packs in November

McDonald’s is going to treat U.S. kids with books along with its traditional food in Happy Meal packs from November 1-14. For the literacy-boosting promotion, the fast food giant has self-published four children books featuring cute brand’s characters—no Hamburglar or Ronald McDonald are included. The books will replace traditional toys that usually go together with the Happy Meal boxes.

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