Levi’s extends its recent global campaign, “Make Our Mark,” with a knowledge-focused partnership with the collaborative learning company Skillshare. Together, they are launching a series of online video classes that will help users develop creative skills as different as designing meaningful tattoos, capturing the surroundings with a mobile phone, creating typographics inspired by sound, designing vintage-inspired postcards from the future, and more.
USA
The sportswear brand Patagonia has announced a new initiative The Responsible Economy in the U.S. that focuses on the principle of seeing new in the old. The brand is calling consumers and manufacturers to be more attentive to the old things they are going to send to the landfill in order to save more, both for their pockets and the planet.
Burger King is introducing improvements to the French fries, a product often perceived as one of the major contributors to the obesity problem. The No.2 fast food chain has dramatically reduced the amount of calories in the popular item on the menu—it now includes 40% less fat and 30% fewer calories than the similar offering in the rival chain, McDonald’s. Due to its “lighter” character that delivers more joy than guilt, the new crinkle-cut product was named “Satisfries.”