«Truth», the anti-smoking not for profit organization in the U.S., has launched a campaign, ugly truth, that encourages people to come and vote for the most disgusting fact about smoking. The initiative, targeting younger generation of consumers, is developed by Boston-based Arnold Worldwide.
USA
Toyota USA previews a new social shopping app, Toyota Collaborator, that will allow potential buyers of the cars to learn more about the vehicles, customize them without visiting a dealership and even go on a virtual test-drive with friends online. The application, which was developed by Saatchi & Saatchi LA in collaboration with Google and Joystick Interactive, was introduced as a prototype at the Google I/O event.
Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA. The participants will be competing for a chance to get their design featured on an exclusive Diet Coke’s T-shirt to arrive at the U.S. Target stores in fall.
Starbucks has released a 2013 pack for its 3 Region Blend that was introduced back in May 2010. For the new product, Starbucks has once again combined the finest beans from each of the planet’s three coffee-growing regions—Latin America, Africa/Arabia and Asia/Pacific—to show the power of united taste.
In a bid to establish its presence on the online music market, Google launched its on-demand subscription music service “Google Play Music All Access” at I/O event in San Francisco yesterday. The service, which comes as Spotify’s rival, is currently available only in the U.S, but will be soon rolled out in more countries.
Oreo believes that sharing its creme-filled sandwich cookies might change the world for better. In the new lovely cartoonish campaign “Wonderfilled” by The Martin Agency, the best-selling U.S. cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures. It claimes that the cookie might reveal the bright side in them, inspiring these beasts to help others, not to kill them.