Skittles uses an old game for its new online project. The brand, known for its unconventional “rainbow” activations, has launched a new U.S. online promotion “Rock, Paper, Skittles”, developed by Catapult RPM, that is based on the scissors-paper-stone game play. The initiative supports the launch of “Originals” variety, which now includes a Green Apple flavor.
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The legendary energy drink Red Bull is rolling out three new flavors across the U.S. market to provide its fans with an opportunity to celebrate spring with their favorite tastes. The new range, Editions from Red Bull, includes three specific flavors—cranberry, lime and blueberry. The new varieties are arriving nationwide after initial test market launches in select cities in November-December 2012.
Samsung’s another “next big thing” is to arrive soon. The tech giant is going to unveil the Galaxy S IV smartphone, which potentally can start a new era in the industry thanks to its “eye scrolling” feature. The new groundbreaking device, allowing to read hands-free, will be unveiled at the Unpacked event slated for March 14 in New York.
The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand’s first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
Samsung has unveiled pictures of its new San Jose groundbreaking campus that will help the company expand its U.S. reach and attract more professionals in the tech area. The construction works are slated to begin in July 2013, and the campus designed by NBBJ is expected to be ready in mid-2015. With this move, Samsung once again takes on Apple that is expected to unveil its much-anticipated spacecraft-inspired headquarters by 2016.
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.