Landor Associates, a global creative community of brand strategists and designers, has released the results of its 2012 Breakaway Brands Study, which demonstrates top ten US brands that have successfully progressed in brand strength over a three-year period from 2008 to 2011. Just like the last year, Facebook was identified as the brand with the leading brand position, which has grown by 206% over three years.
USA
UNIQLO is rolling off a new cross-platform advertising campaign to spread the word about the launch of two new stores of the brand in the USA. The latest marketing effort dubbed «The Faces of the People» features celebrities from all the fields, who embody the light, casual and playful nature of the apparel label. The new campaign stars both well-known human faces and Maru, beloved YouTube cat sensation from Japan, which got featured in a in a new online game, “UNIQLO Lucky Cube with Maru”, which offers users a chance to win nice prizes from the brand.
Kia Motors‘ hamsters who can’t live without modern music and fun are coming back this fall in a new commercial created by David&Goliath. Called ‘Bringing Down the House’ it kicks off on more than 18,000 movie screens nationwide in National Cine Media’s First Look pre-show program on all Kia social and digital platforms today, on August 31.