Ford has entered a new stage of advertising for its 2013 Ford Escape, which is seen through the eyes of the employees who contributed to the creation of the vehicle.

Ford has rolled out four 30-second ads entitled ‘Points of Inspiration’ to air on ABC and FOX and CBS.  These ads showcasing Ford employees follow the summer Escape advertising campaign that took inspiration on Ford’s Go Further brand message.

For example, one of the ads tells viewers about Ford engineer Vince Mahe and his innovation—a a liftgate that you operate with your foot. When Mahe noticed that ususally people have their hands full and their feet free, he developed Escape’s new hands-free liftgate.

Other ads showcase Ford designer Erika Tsubaki who developed the Escape’s functional design, powertrain engineer Scott Makowski, who worked on the EcoBoost engine, and HMI (Human Machine Interface) engineer Jennifer Brace, who contributed to the development of SYNC with MyFord Touch.

“We’re telling a great story about how our employees were inspired and motivated to go further and create the features and technology that set the Escape apart from the rest of the competition in the SUV segment,” said Matt VanDyke, director, U.S. Marketing Communications.

All of the Escape ads feature the Go Further messaging: ‘It’s what happens when you go further.’  Later this month, the Escape team will launch a new series of online webisodes called ‘Escape My Life.’

The new Ford’s vehicle will be sold as Escape only in North America, in Europe, Asia Pacific and Africa and certain parts ofSouth America it will be know as Ford Kuga. The model is constantly being launched globally. For all regions Ford has the same marketing strategy the ads will be similar for all regions.