Gap celebrates the school season and promotes its new fall collection for kids by launching the Shine On campaign in the USA and Canada. The new promotion, which basically syncs with the brand’s Be Bright positioning for older consumers, features kids ranging from one to 12 years old, who are spreading joy around themselves and painting a mural on the campus of Daniel Webster Middle School in Los Angeles with vibrant colours.
USA
Apple is taking a new step in promoting its laptops—the tech giant has released a series of ads which was launched in the USA on the day of the Olympics Opening Ceremony. The short adverts feature stand-up comedian Josh Rabinowitz as an Apple Store Genius, who knows answers to all questions to arise and is always happy to help. In the adverts, created by TBWA\Media Arts Lab, the guy gets into silly situations, which are actually not that humorous. The spots, which appeared on the official Apple channel on YouTube on July 27, have already got a lot of dislikes according to the statistics below the video.
Duracell has launched a campaign revolving around the ‘always powered’ theme to promote the Duracell Powermat wireless charging system, which allows your mobile devices to be charged 24/7. In the new ad, the brand focuses the opportunities the product provides rather than emphasizes the device itself, and the appearance of famed rapper Jay-Z in the end of the video makes us want to buy Duracell Powermat right now.