To promote its Nikon 1 J1 camera and help raise money for The Ronald McDonald House, Nikon has launched the ‘Small Moments are Huge’, an online photo gallery on the brand’s U.S. Facebook page that celebrates beautiful moments of everyday life.
USA
Hendrick’s Gin has embarked on a unique journey across the US to introduce its bizarre retro and fairy-tale style to the people in Houston, San Francisco, Chicago, Philadelphia and New York City. The brand, which is known for its unparalleled visual approach (its promotional activities and the website design are paying tribute to the cartoonyish and somewhat Monty Pytonish aesthetics), launched its five-port tour Voyages Into The Unusual on June 6. The brand will stop three nights in each of the destinations, transforming the hosting venues into a totally alternate realm, just like it did last this year as part of The Hendrick’s Enchanted Forest of Curiosities tour.
Pepsi extends its global ‘Live for Now’ campaign by partnering with Viacom for this summer. Within the partnership, Viacom unveils a special program that inspires consumers to share photos of their NOW moments. Participants are being lured with a chance to be seen on-air and experience exciting events.
AXE’s promotional activities traditionally revolve around major interests of young men—hot girls, dating without any responsibilities and the ways to attract the opposite sex. Now, AXE is kicking off an online promotion for new product, which builds on another male passion, gaming. The brand has unveiled a new mobile game, Axeman, and launched a new online destination Planetaxe, where guys can play and earn points, which can be ‘turned’ into prizes which cost $1+ million rewards, gear from MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike.