Kraft Foods‘ Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by mcgarrybowen Chicago—it is dubbed ‘It’s Yes Food’ and is revolving around saying ‘no’ and ‘yes’ in daily life. The campaign is rolling out across multiple platforms, including TV, print and online, communicating the message of how easy it is to say ‘yes’ to Oscar Mayer Selects—Hot Dogs, Cold Cuts and Bacon—without any artificial preservatives.
USA
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.
Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel, the Golden Globe and Grammy nominated performer good known for her trendsetting vintage wardrobe. Deschanel will feature in the brand’s new campaign promoting the Pantene Beautiful Lengths collection.
L’Oréal USA is proud to announce the L’Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L’Oréal Women in Digital will promote the design of new and innovative technologies that will address the needs of the beauty industry with technology created by women and for women.
Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.