Nike has launched a new extension on its epic running story, which is revolving around jogging and people for whom is an essential part of their life. Following the series of spots with and about Alice, who is running all the time, the brand has released a 2:30 spot titled ‘I Would Run To You,’ a romantic story about two people in love, who live in different cities—she lives in California, he lives in New York—and run hundreds of miles to meet each other. The Nike Free Run+ 3 sneakers help make the run less stressful for the feet.
USA
The Harley-Davidson brand, which has been associated rather with male brutality than female charm, is launching an initiative dedicated to women. The motorbike manufacturer is inviting us to get a deeper insight into the world of female bikers by reading real stories submitted to the Buzz Wall by women from all around the world, who are telling their riding stories.
Hennessy has launched a campaign revolving around wild rabbit—no, not as Easter mascot, but as a symbol of motivation which drives us to uncovering new treasures and reaching new heights. For the hilarious, artistic initiative dubbed ‘Never stop. Never settle,’ the cognac brand teamed up with the Droga5 New York agency—the new initiative, feature success icons of our times, is now rolling out online, outdoor, radio, in social media, in print with QR codes and on TV in the USA. The brand asks drinkers “What’s your wild rabbit?”, and encourages them to always move forth with the ‘Never stop. Never settle.’ slogan (which is actually very reminiscent of Johnnie Walker’s iconic ‘Never stop walking’ tagline).