While other brands initiate multi-stage promotions that involve consumer generated content, sharing, inviting friends and more for a chance to get a prize or money, Newcastle Brown Ale minimizes this all to a simple scheme of following the brand on Twitter and getting money instantly.
USA
McDonald’s has adopted a minimalistic approach in its latest campaign by TBWA/Paris that promotes the fast food giant’s “Big 6” menu items. The «Picto» effort features a series of outdoor visuals and a TV-spot that depict the products—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—as simple graphic elements.
Bombay Sapphire is rolling out the next installment of its Artisan Series, inviting creative minds from the art industry across the United States to share their imagination with the world. The original art pieces are now accepted on the dedicated website—the winners of the contest will get an international exposure.