Chevrolet will sell its vehicles with EcologicTMenvironmental labels in the United States, starting with the 2012 Chevrolet Sonic. Thus, customers will be able to see some of the environmental features of the vehicle relating to manufacturing, driving and recycling.
USA
Yesterday, Net-a-Porter, an online luxury retailer launched a new collection designed by Chanel creative director Karl Lagerfeld that was announced at Le Web in Paris in the end of the last year. Five augmented reality-enhanced shopping events across the globe took place at window locations in Paris, New York, London, Berlin and Sydney.
While automakers getting ready for the Super Bowl by creating new TV ads, Venables Bell & Partners, an independent San Francisco ad agency conducts a study regarding the game and Americans’ digital consumption habits. VB&P is Audi of America’s agency of record and creator of five years’ worth of Super Bowl spots.
Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across the USA and through Walmart.com. The ‘Get on the Shelf’ competition, headed by @WalmartLabs, the company’s digital technology division, will be rolling out until February 22—entrants are invited to introduce their own inventions (they should to relate to one of the Walmart categories, ranging from apparel, electronics, toys and more) in their videos.
IKEA, The Life Improvement Store, announced the grand prize winner of the second year of its Life Improvement Sabbatical Contest: Melissa Matthews of Wake Forest, NC. After a month-long, online public vote, Ms. Matthews has won a year-long sabbatical (worth $100,000) to improve the lives of others through her Special Technology for Special Kids! program, and over the next year, will share her experience online at www.thelifeimprovementproject.com. Additionally, IKEA is donating $50,000 to Save the Children’s U.S. Programs, $1 for every vote cast in the contest (up to the first 50,000 votes—the program received a total of 50,191 votes).