Kraft Foods shared results of a pioneering survey that measured its impact on climate change, land and water use. The multi-year footprinting project—in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of Minnesota Institute on the Environment—goes far beyond the company’s walls.
USA
Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days. With help of Telefonica’s O2, Santa has created the hashtag #O2santa so that followers can tweet him a message that they’d like read out, and Santa will create personal short video on YouTube.
On the heels of the announcement of Facebook and HEINEKEN’s tie up, the flagship beer of the company revealed two festive applications on its fan page in the biggest social media platform (though, the major deal starts on January 1, 2012). The apps, ‘BeerFriender’ and ‘The Heineken Social Christmas Tree’ help people celebrate the winter holiday in a true social way like never before.
As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for their consumers ahead of Christmas. The Hendrick’s Gin brand, which is known for its extravagant ‘Monty Python’ style, is inviting its U.S. fans to get into the unique world of miracles and winter tales by visiting The Hendrick’s Enchanted Forest of Curiosities, which was first introduced last year in NYC and now for the first time has arrived in San Francisco for just three days, December 6-8, in SoMa. The exiting venue, which “took the city by (winter) storm with a snow-filled indoor woodland scene brought to life filled with oddities, bizarre performances, and even a West Coast-rarity of a twinkling firefly or two,” will make the next stop in Brooklyn, New York, on December 13-15, spreading the holiday spirit with its cute oddities.
Skincare expert Vaseline is relaunching its core lotions range across the globe with a striking new look crafted by long-term strategic design partner Blue Marlin. The vivacious new packaging is part of a global revamp of the well-loved brand, which will be backed by heavyweight marketing support in its main territories.