Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films. To help people fight back the cold season, Nike has launched a dedicated web site on which people can play an online game and help athletes combat the cold as well as win prizes. Nike is promoting its winter gear with help of athletes Alex Morgan, Allyson Felix and Greg Jennings.
USA
In the next step toward launching two world-class public companies, the Kraft Foods Inc. Board of Directors today announced the appointments of the Chairmen and Chief Executive Officers of the future global snacks and North American grocery companies. As previously announced, the company expects to complete the spin-off by the end of 2012.
This festive season, Old Navy is launching a new apparel collection with a high tech twist. Now is the time when technology is integrated in just everything we see and use, and the clothing is no exception—BMW has proved it by unveiling the vehicle-inspired apparel pieces. The Gap’s brand Old Navy is presenting a new Old Navy’s Techno World range of clothing and accessories “with built-in technology as well as a wide range of technological gadgets,” which is appealing to both brand’s fans and geeks in the USA and Canada.
Celebrating Art Basel Miami, ABSOLUT is to roll out a limited edition ABSOLUT Miami with package design created by The Brand Union. The liquor blends passion fruit and orange blossoms, debuts on December 8 and will be presented during Art Basel events in Wynwood that will be followed by a three-month promotional tour throughout the region.
White can’t replace red when it comes to Coca-Cola. The carbonated drinks giant, which launched a white can (for the very first time in its history) for the winter season as part of the campaign aiming at raising awareness and funds for polar bears and their Arctic Home, is now introducing the traditional red cans, because the ‘snowy’ version got frosty reception, even though the product itself was not changed at all. Responding to consumers’ demand for the iconic red packaging, starting in early December the brand is switching the background of the limited-edition ‘Arctic Home’ cans to the traditional red, preserving the same ‘polar bear’ design.