Starbucks announced that its coffee K-Cup Portion Packs for the Keurig coffee maker will be available in the U.S. starting in November 2011.
USA
Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on Facebook that enables the brand’s fans to mix and share their favourite beverages online. The launch of the new project, which is rolling out both online via the above-mentioned hub and in the real world, comes ahead of a the bigger U.S. campaign dedicated to Freestyle dispenser machines (the marketing initiative, developed by Ogilvy & Mather, will be kicked off in 2012, AdAge reports).
To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry in the USA. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.
Schawk, Inc., a leading provider of brand development and deployment services enabling companies of all sizes to connect their brands with consumers, announced the appointment of Lor Gold to global chief creative officer at Schawk. This position will be responsible for stewarding and developing a creative vision across Schawk in support of the expression of brands across consumer touchpoints at home, on the go, at the store and on the shelf.