Virgin Group that is known for a variety of brands in absolutely different spheres has announced it signed Saatchi&Saatchi to launch its new water brand.
Virgin
The article is written by Darren Foley, Managing Director at Pearlfisher, London
We often talk about great brands as icons. Well-respected and loved, they enter into our culture and consciousness to form reference points that shape our existence. Over time, brands with a specific provenance can become national treasures, symbols that represent our world.
Virgin Mobile Australia has rolled out a Christmas marketing campaign celebrating the beginning of summer season in Australia with the bikes giveaway. ‘A Fair Ride For All’ initiative is a real off-line game of hiding bikes in secret locations in Sydney, Melbourne, Adelaide, Perth and Brisbane each day and releasing clues on where to find them at FairRide.com.au.
Virgin Media has recently unveiled its new British identity to emphasize the company’s deep connection with the country. Creative agency JudgeGill, which was approached with a task to give the iconic red logo a patriotic twist, decided to infuse the legendary ‘infinity’ symbol with true British spirit by incorporating the national flag’s pattern (the red, white, and blude ensign are probably the best recognized British icons). So, the updated Virgin’s lemniscate got both the company’s legendary logo and the Union Jack flag at the same time.