Smirnoff® outshines the summer sun with the launch of two new flavors — Mango and Peach in bottles designed by Landor. The agency has also revamped the overall look of a classic Smirnoff No. 21 and the whole Flavoured range.
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The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youth—the new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.
Absolut loves limited editions and now has a new design by an independent artist to take up. Daniel Brokstad, a photographer and graphic designer from Melbourne, Australia has developed a bold visual work — Absolut Madness and Absolut Insanity — for the vodka brand, which is surely to be adored by the brand’s fans.
Absolut is adding another limited-edition bottle to its portfolio. This time, shortly after the brand released its Brooklyn line, Chinese market is going to welcome a new product, Absolut 72变. According to the Chinese calendar, 2010 is a year of Tiger, still, the bottle’s design features a monkey (as a nod to the traditions, the animal’s face has tiger stripes).