As part of an ongoing creative collaboration with JAY-Z and Madison Square Garden Absolut Vodka introduces “NY-Z”—a 14-minute short film featuring JAY-Z and directed by popular music and culture photographer Danny Clinch.
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If you want to change the world, start with your own environment. Absolut Vodka is updating the reality by decorating dull walls of urban buildings with extravagant hand-painted wallpapers. Last year, the alcohol brand invited its Italian fans to participate in creation of collectively made pictures Absolut YouWall 2.0. The well-known Italian graffiti artist Ozmo combined the uploaded works and transformed the conventional house into a piece of art.
The Swedish studio Acne Films has created fabulous spots dedicated to one of the most popular alcohol brands in the world. The hilarious videos “Black” and “White” are about Absolut Vodka. They are made in refined and artistic way, and considering that Absolute is a well-known supporter of art and loves being involved into creative projects, the visual work is just in style of the brand.
Absolut Vodka is showing his love for art again. After being a sponsor of a short film in the USA and a Vancouver creative project in Canada, the brand is stepping into the art zone in Australia. This time Absolut vodka has teamed up with Pedestrian, an online magazine about art and culture, to organize an exhibition of ten artists, both well-known and emerging, who work in Australia. At the exhibition is called The State of Art.